Not every song deserves to be accompanied by a dance challenge on TikTok, Gyakie. Nowadays, virtually every song that musicians share on social media platforms includes a dance challenge, which helps the song become more popular online.
While discussing the current trend of using a dance challenge to promote music, Gyakie categorically said that not every song needs one.
“In my opinion, I don’t think that dance challenge should be for every song, I mean if you want to drop a song and it’s a song we can dance with it and you do dance challenge to it then it pushes the song more,” she said.
The singer of “Something” noted in an interview with Amansan Krakye on Kastle FM in Cape Coast that TikTok has turned dance challenges into a platform for song promotion, but it’s not required for every song.
“Because of the new app which is TikTok I think that it has become a part of us so we ought to accept it but when you want to drop a song it’s not compulsory for you to do a dance challenge,” she added.
“However, a dance challenge makes listening to the song so sweet such as going for a party and you see people using the same dance moves when the song is being played that also helps in the promo of that song,” Gyakie explained on the Kastle Drive Show.